Logo design, website development, content development, print advertising for the Pittsburgh neighborhood of Lawrenceville, a darling of the NYTimes and NYPost in recent years.
The WWI-era Doughboy is the neighborhood mascot and his iconic form is part of the official logo. Variations on the logo, with a broom instead of a rifle, were used in promotion of ongoing neighborhood clean-up efforts. The Help Keep Lawrenceville Clean logo design used vintage propaganda style, and the somewhat humorous tone has the shirts being worn far and wide.
art:product led website development in both code and content on Lawrenceville-pgh.com, working with local designer Katy DeLancy and the business owners on the Lawrenceville Mainstreets committee.
Original Lawrenceville logo by Paul Schifino
Photos courtesy of the Lawrenceville Corporation
Screen capture from the Orange County Register
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