Art direction, design, and photography for, and co-publishing of, Deek Magazine.
We called them Incidents, each one thematic in both editorial and visual content. Our brand lived in a state of perpetual re-branding, defined by the content within the magazine rather than a hard and fast adherence to identity guidelines (though we admit to using Helvetica a few times over). Our identity was found by the style and spirit of the magazine itself.
Information about the individual Incidents continues >>> here.
Booyakasha an' respect: Matt Stroud, founder and co-publisher.
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